HSBC: advert-body-1 by Saatchi & Saatchi London
- Location:
HSBC has launched an invitation-only membership program called Jade by HSBC Premier.
Aimed at HSBC Premier customers with a minimum of $1 - $5m in investable assets, Jade has been developed with Saatchi & Saatchi London and offers a banking service unlike any other to this very individual group of HSBC clients.
Working with partnership agency, Cherry London, global partners were carefully selected to enhance the lifestyle experience of the program. These include Etihad Airways, Mandarin Oriental, Small Luxury Hotels of the World and luxury online fashion shop, Mytheresa.com.
Credits
Global Chief Creative Officer: Kate Stanners
Creative Director: Hugh Todd, Mark Norcutt
Additional Credits: Planner: Richard Huntington, David Adamson
Account Handlers: Katherine Grenville-Jones, Charles Pym
Producer: Lisa Mason
Media Buying Agency: Mindshare
Production Company: Prettybird
Director: Max Malkin
Production Co Producer: Nell Jordan, Emory Ruegg
Editor: Sam Gunn @ Whitehouse Post
Post Production Company: Framestore
Audio Post Production Company: Sam Ashwell @ 750 MPH
