Kohler: Mirror, Mirror by RSA Films

Agency: RSA Films
Client: Kohler
Date: Jan 2019
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To promote the launch of the Verdera Voice Lighted Mirror with built-in voice control, Kohler tapped RSA Films’ award-winning filmmaker and visual effects artist, Robert Stromberg (Maleficent), to direct the spellbinding centerpiece TV commercial for its new 'Mirror, Mirror' TV, print and out of home campaign.

The commercial features a modern-day “evil” queen using Kohler’s first mirror-of-its-kind in the market to transform from a villainous character into the best version of herself. At the queen’s bidding, the mirror turns the lights on to make up mode, starts her music playlist, informs her of the nail salon’s hours, adds items to her shopping list and, in a surprise twist at the end, starts her Kohler DTV+ Shower System.

RSA’s Stromberg commented, “It was great to bring this character to life with the Kohler team. I feel our Queen brings a strong but playful presence to the brand while forging a memorable connection to the product itself.”

Credits

Client: Kohler

Creative

Creative Director: Camm Rowland

ACD – Art Director: Ewa Lonska

ACD – Copywriter: Beth Kerin

Production Designer: Jin Kim

Set Senior Interior Designer: Jordan Gottsacker

Account

Account Director: Jamie VanDixhorn

Senior Manager, Account Management: Elizabeth Radue

Project Manager: Kelly Gndotke

Project Manager: Jaclyn Novak

Client Overall Production

Head of Production: George Friedman

Producer: Natalie Lum Freedman

Art Buyer: Jess Dudley, Partners & Company

Commercial Production Co.: RSA Films

Director: Robert Stromberg

Managing Director: David Mitchell

Executive Producer: Tracie Norfleet

Producer: Alejandra Quesada

Director of Photography: John Mathieson

Head of Production: Elicia Laport

Print Production Co: TNC Productions

Photographer: Sacha Waldman

Wardrobe: Candice Lee Moore

Producer: Stuart Hart

Editorial Co.: Whitehouse Post

Editor: Tobias Suhm

Assistant Editor: Amanda Marien

Producer: Lauren Connolly

VFX: Carbon VFX

Colorist: Julien Biard

Color Assist: Angelica Anderson

Flame artists: Matt Bregger, Ed Nichols, Heidi Anderson

Flame Assist: Steven Wind

Sr. Producer: Kate Soczka

Mix: Another Country

Mix: Erik Widmark & Drew Weir

Audio Assist: Patricia Ramos

EP: Tim Konn

Producer: Louise Rider

Music: Yessian

Composer: Dan Zank

Sound Designer: Jeff Dittenber

Executive Producer: Michael Yessian

Producer: Lars Makie

Music Licensing: Marmoset

Music Licensing Coordinator: Stephen McNally