Kohler: Mirror, Mirror by RSA Films
- Location:
To promote the launch of the Verdera Voice Lighted Mirror with built-in voice control, Kohler tapped RSA Films’ award-winning filmmaker and visual effects artist, Robert Stromberg (Maleficent), to direct the spellbinding centerpiece TV commercial for its new 'Mirror, Mirror' TV, print and out of home campaign.
The commercial features a modern-day “evil” queen using Kohler’s first mirror-of-its-kind in the market to transform from a villainous character into the best version of herself. At the queen’s bidding, the mirror turns the lights on to make up mode, starts her music playlist, informs her of the nail salon’s hours, adds items to her shopping list and, in a surprise twist at the end, starts her Kohler DTV+ Shower System.
RSA’s Stromberg commented, “It was great to bring this character to life with the Kohler team. I feel our Queen brings a strong but playful presence to the brand while forging a memorable connection to the product itself.”
Credits
Client: Kohler
Creative
Creative Director: Camm Rowland
ACD – Art Director: Ewa Lonska
ACD – Copywriter: Beth Kerin
Production Designer: Jin Kim
Set Senior Interior Designer: Jordan Gottsacker
Account
Account Director: Jamie VanDixhorn
Senior Manager, Account Management: Elizabeth Radue
Project Manager: Kelly Gndotke
Project Manager: Jaclyn Novak
Client Overall Production
Head of Production: George Friedman
Producer: Natalie Lum Freedman
Art Buyer: Jess Dudley, Partners & Company
Commercial Production Co.: RSA Films
Director: Robert Stromberg
Managing Director: David Mitchell
Executive Producer: Tracie Norfleet
Producer: Alejandra Quesada
Director of Photography: John Mathieson
Head of Production: Elicia Laport
Print Production Co: TNC Productions
Photographer: Sacha Waldman
Wardrobe: Candice Lee Moore
Producer: Stuart Hart
Editorial Co.: Whitehouse Post
Editor: Tobias Suhm
Assistant Editor: Amanda Marien
Producer: Lauren Connolly
VFX: Carbon VFX
Colorist: Julien Biard
Color Assist: Angelica Anderson
Flame artists: Matt Bregger, Ed Nichols, Heidi Anderson
Flame Assist: Steven Wind
Sr. Producer: Kate Soczka
Mix: Another Country
Mix: Erik Widmark & Drew Weir
Audio Assist: Patricia Ramos
EP: Tim Konn
Producer: Louise Rider
Music: Yessian
Composer: Dan Zank
Sound Designer: Jeff Dittenber
Executive Producer: Michael Yessian
Producer: Lars Makie
Music Licensing: Marmoset
Music Licensing Coordinator: Stephen McNally
