Dairygold: #MakeAMinute by ROTHCO

Agency: ROTHCO
Client: Dairygold
Date: Jul 2016
Your Vote
Overall Rating
Opps, please vote again
94 votes

Kerry Foods market leader in the Irish spreads category, Dairygold, has embarked on a new campaign for the brand this summer with its new agency Rothco.

Spreading straight from the fridge for over 30 years, Dairygold has a heritage of making people time. Now the brand is urging people to use that time to do something that matters to them – to make a minute for the Good Stuff. The campaign aims to move Irelands favourite spread into as many Irish Hearts as fridges.


Art Director: Rob Murray

Copywriter: Shane O’Brien

Additional Credits: Agency Producer: Barbara Chaney, Karina Cotter

Finished Art: Dave Gallagher

Account Director: Catriona Ni Laoire

Strategy: Emer Howard, Darius Pasalar

Digital Strategy: Emer Fitzgerald

Director/Photographer: Bastian Glaessner

Music: Oh Honey ‘Take all the time you need’

Post Production: Unit

Producer: Tom Knight

Production Company: B-Reel Films UK

Media Partner: Vizeum

Editor: Elena De Palma

Sound: Avondale Studios

Music Supervisor: John McCallion

Overall Rating
Overall Rating

Holiday Lab by WPP AUNZ

Added 28 February 2020
Overall Rating

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.