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Dairygold: #MakeAMinute by ROTHCO

Agency: ROTHCO
Client: Dairygold
Date: Jul 2016
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Kerry Foods market leader in the Irish spreads category, Dairygold, has embarked on a new campaign for the brand this summer with its new agency Rothco.

Spreading straight from the fridge for over 30 years, Dairygold has a heritage of making people time. Now the brand is urging people to use that time to do something that matters to them – to make a minute for the Good Stuff. The campaign aims to move Irelands favourite spread into as many Irish Hearts as fridges.

Credits

Art Director: Rob Murray

Copywriter: Shane O’Brien

Additional Credits: Agency Producer: Barbara Chaney, Karina Cotter

Finished Art: Dave Gallagher

Account Director: Catriona Ni Laoire

Strategy: Emer Howard, Darius Pasalar

Digital Strategy: Emer Fitzgerald

Director/Photographer: Bastian Glaessner

Music: Oh Honey ‘Take all the time you need’

Post Production: Unit

Producer: Tom Knight

Production Company: B-Reel Films UK

Media Partner: Vizeum

Editor: Elena De Palma

Sound: Avondale Studios

Music Supervisor: John McCallion