Eyeconic: advert-body-3 by Rokkan
- Location:
Eyeconic, the retail division of VSP vision insurance, is making its first foray into TV advertising. The team at Rokkan created a campaign that brings imagination to the process of creating the perfect pair of eyeglasses and demonstrates Eyeconic’s unique point of view.
The creative approaches the behind-the-scenes process in a fresh and humorous way; an Italian artisan inspects the frame design, lenses are enhanced via a DJ’s laser show and every pair of glasses is packaged with the care and handwritten note of a loving grandmother.
The campaign serves to bring attention to Eyeconic’s dedication to creating the highest quality product with a hands-on doctor network and money-saving potential that comes with being attached to one of the largest vision insurance providers in the nation.
Credits
Agency - Rokkan
Brian Carley - CCO - Rokkan
John Noe - CEO - Rokkan
Laura Mulloy Ault - SVP, Executive Creative Director - Rokkan
Amanda Caldari - Associate Creative Director - Rokkan
Didima Arrieta Martinez - Senior Art Director - Rokkan
Dan Ahern - Senior Copywriter - Rokkan
Diana Heald - Senior Strategist - Rokkan
Nicole Herman - Account Director - Rokkan
Tina Lam - Executive Producer - Rokkan
Production Company - Rattling Stick
Directors - Aircastle
Mikhail Petrenko - Director of Photography
Jay Pooley - Production Designer
Joe Biggins - Executive Producer, Partner
Jeff Shupe - Executive Producer
Richard McIntosh - Head of Production
Hayley Wyett - Associate Producer
Christopher Scherk - Line Producer
Canadian Production Company - Soft Citizen
Post Production - Nomad Editing
Jim Ulbrich - Editor - Nomad Editing
Alexander Chizhov - Lead Flame Artist - Nomad Editing
George Dodsworth - Assistant Editor - Nomad Editing
Jennifer Lederman - Executive Producer - Nomad Editing
Valerie McAndrews - Senior Producer - Nomad Editing
Stephen Picano - Colorist - Nomad Editing
Audio - Mr Bronx Audio
Eric Hoffman - Sound Designer / Mixer - Mr Bronx Audio
Molly Burke - Executive Producer - Mr Bronx Audio
Music - Nylon
Zac Colwell - Composer - Nylon
Deb Oh - Senior Producer - Nylon
Christina Carlo - Executive Producer - Nylon
