Eyeconic: Behind the Scenes by Rokkan

Agency: Rokkan
Client: Eyeconic
Date: Apr 2018
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Eyeconic, the retail division of VSP vision insurance, is making its first foray into TV advertising. The team at Rokkan created a campaign that brings imagination to the process of creating the perfect pair of eyeglasses and demonstrates Eyeconic’s unique point of view.

The creative approaches the behind-the-scenes process in a fresh and humorous way; an Italian artisan inspects the frame design, lenses are enhanced via a DJ’s laser show and every pair of glasses is packaged with the care and handwritten note of a loving grandmother.

The campaign serves to bring attention to Eyeconic’s dedication to creating the highest quality product with a hands-on doctor network and money-saving potential that comes with being attached to one of the largest vision insurance providers in the nation.


Agency - Rokkan

Brian Carley - CCO - Rokkan

John Noe - CEO - Rokkan

Laura Mulloy Ault - SVP, Executive Creative Director - Rokkan

Amanda Caldari - Associate Creative Director - Rokkan

Didima Arrieta Martinez - Senior Art Director - Rokkan

Dan Ahern - Senior Copywriter - Rokkan

Diana Heald - Senior Strategist - Rokkan

Nicole Herman - Account Director - Rokkan

Tina Lam - Executive Producer - Rokkan

Production Company - Rattling Stick

Directors - Aircastle

Mikhail Petrenko - Director of Photography

Jay Pooley - Production Designer

Joe Biggins - Executive Producer, Partner

Jeff Shupe - Executive Producer

Richard McIntosh - Head of Production

Hayley Wyett - Associate Producer

Christopher Scherk - Line Producer

Canadian Production Company - Soft Citizen

Post Production - Nomad Editing

Jim Ulbrich - Editor - Nomad Editing

Alexander Chizhov - Lead Flame Artist - Nomad Editing

George Dodsworth - Assistant Editor - Nomad Editing

Jennifer Lederman - Executive Producer - Nomad Editing

Valerie McAndrews - Senior Producer - Nomad Editing

Stephen Picano - Colorist - Nomad Editing

Audio - Mr Bronx Audio

Eric Hoffman - Sound Designer / Mixer - Mr Bronx Audio

Molly Burke - Executive Producer - Mr Bronx Audio

Music - Nylon

Zac Colwell - Composer - Nylon

Deb Oh - Senior Producer - Nylon

Christina Carlo - Executive Producer - Nylon

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