Danone: Free & Light by RKCR/Y&R
- Location:
Danone has launched a major TV and online campaign for its new Light & Free Greek-style yogurt brand.
The campaign, created by RKCR/Y&R in conjunction with digital agency Versus, will run across TV, Facebook, YouTube, Instagram and outdoor.
In the TV and online ad, a young woman eats a Light & Free yogurt at the end of her lunch break. As she walks through the bright Miami sunshine back to work, her shadow dances and skips alongside her, showing just how good she is feeling on the inside.
Credits
Creative Director: Mark Roalfe
Creative: Nicola Wood, Andy Forrest
Additional Credits: Business Director: Holly Hurst
Account Director: Leigh Roberts
Agency Producer: Celestine Hall
Photographer: Tim Bret Day
Director/Production Company: Michael Gracey/Partizan
Producer: Madeline Sanderson
Editor: Stuart Bowen
Post Production: Ludo Fealy at nineteentwenty
Sound Design: Factory Studios
Typographer: Lee Aldridge
DOP: Manuel Ruiz
