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Danone: Free & Light by RKCR/Y&R

Agency: RKCR/Y&R
Client: Danone
Date: May 2016
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Danone has launched a major TV and online campaign for its new Light & Free Greek-style yogurt brand.

The campaign, created by RKCR/Y&R in conjunction with digital agency Versus, will run across TV, Facebook, YouTube, Instagram and outdoor.

In the TV and online ad, a young woman eats a Light & Free yogurt at the end of her lunch break. As she walks through the bright Miami sunshine back to work, her shadow dances and skips alongside her, showing just how good she is feeling on the inside.

Credits

Creative Director: Mark Roalfe

Creative: Nicola Wood, Andy Forrest

Additional Credits: Business Director: Holly Hurst

Account Director: Leigh Roberts

Agency Producer: Celestine Hall

Photographer: Tim Bret Day

Director/Production Company: Michael Gracey/Partizan

Producer: Madeline Sanderson

Editor: Stuart Bowen

Post Production: Ludo Fealy at nineteentwenty

Sound Design: Factory Studios

Typographer: Lee Aldridge

DOP: Manuel Ruiz

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