Sony: advert-body-3 by Ralph

A new campaign created for Sony by UK agency Ralph Creative aims to target 18-35 year olds with an series of new experiences. The 'Lost In Music' campaign brought together multiple Sony divisions – music, pro audio and PlayStation to create new ‘experiences’, culminating in an event at SXSW this year.

In one event, visitors were immersed in a 'dreamscape' created by Sony's Acoustic Vessel, a tunnel made of 576 individual speakers and controlled by Sony’s sound field synthesis technology. Elsewhere, recording artist Khalid is due to release a new VR music video utilising VR projection mapping technology from Sony Interactive Entertainment, which realizes 360-degree stereoscopic images. In the video, users will be able to interact with the music.

Finally, with the 'Lost In Music Sessions' Sony & Ralph challenged artists to recreate their music in new ways, such as Rag N Bone Man performing with a brass band and Leikeli47 bringing a marching band twist to her track ‘Attitude’.