Crate and Barrel: advert-body-1 by Preacher
- Location:
Reese Witherspoon is the new brand ambassador for high-end home goods retailer Crate and Barrel, and the actor is featured as a perfect holiday party host in a new spot by Preacher.
Titled ‘Make this Season Merry and Just Right,’ the campaign features Witherspoon entertaining friends and family at home, accompanied by her favorite Crate and Barrel products. In it she is seen entertaining in an immaculately decorated home. As the guests comment on her taste and décor, the video cuts away to her learning how to do the things that make the place so nice. First, she’s seen hot gluing decorative popcorn to her fingers, then trying out 37 styles of cranberry sauce, and then having to extinguish some fire after practicing a flaming cocktail.
The TV spots will run nationally in 30- and 15-second cut-downs, as well as online across multiple digital and social platforms, and the work will be airing throughout the end of the year.
Credits
Client: Crate and Barrel
Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Executive Producer: Stacey Higgins Guerrero
Producer: Jill Silberstein
CD/CW: Kim Nguyen
CD/AD: Kellyn Blount
Senior Brand Manager: Stephanie Smith
Senior Strategist: Jess Neill
Business Affairs: Miiko Martin
Production Company: Caviar
Director: Marielle Heller
Executive Producer: Kim Dellara
Line Producer: Michele Abbott DP: Brandon Trost
Production Designer: Jonah Markewitz
Edit House: Cut + Run – Austin
Executive Producer: Bebe Baldwin
Producer: Joanna Hall
Editor: Frank Effron
Assistant Editor: Christopher Kasper
Mix: Corey Roberts @ Pony Sound
Music: Sugar & The Hi Lows “Sugar Cookie”
Flame Artist: Nick Smith @ Finland Finish
Colorist: Marshall Plante @ Ntropic