Crate and Barrel: Perfect Party by Preacher

Agency: Preacher
Date: Oct 2017
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Reese Witherspoon is the new brand ambassador for high-end home goods retailer Crate and Barrel, and the actor is featured as a perfect holiday party host in a new spot by Preacher.

Titled ‘Make this Season Merry and Just Right,’ the campaign features Witherspoon entertaining friends and family at home, accompanied by her favorite Crate and Barrel products. In it she is seen entertaining in an immaculately decorated home. As the guests comment on her taste and décor, the video cuts away to her learning how to do the things that make the place so nice. First, she’s seen hot gluing decorative popcorn to her fingers, then trying out 37 styles of cranberry sauce, and then having to extinguish some fire after practicing a flaming cocktail.

The TV spots will run nationally in 30- and 15-second cut-downs, as well as online across multiple digital and social platforms, and the work will be airing throughout the end of the year.

Credits

Client: Crate and Barrel

Agency: Preacher

Chief Creative Officer: Rob Baird

Chief Executive Officer: Krystle Loyland

Chief Strategy Officer: Seth Gaffney

Executive Producer: Stacey Higgins Guerrero

Producer: Jill Silberstein

CD/CW: Kim Nguyen

CD/AD: Kellyn Blount

Senior Brand Manager: Stephanie Smith

Senior Strategist: Jess Neill

Business Affairs: Miiko Martin

Production Company: Caviar

Director: Marielle Heller

Executive Producer: Kim Dellara

Line Producer: Michele Abbott DP: Brandon Trost

Production Designer: Jonah Markewitz

Edit House: Cut + Run – Austin

Executive Producer: Bebe Baldwin

Producer: Joanna Hall

Editor: Frank Effron

Assistant Editor: Christopher Kasper

Mix: Corey Roberts @ Pony Sound

Music: Sugar & The Hi Lows “Sugar Cookie”

Flame Artist: Nick Smith @ Finland Finish

Colorist: Marshall Plante @ Ntropic

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