Stash: A little bag of crazy by Phenomenon

Born in a basement in Portland, Oregon in 1972, Stash teas create flavor combos to this day that are as original as they are delicious. So when it came to Stash’s new ad campaign, it was time to get a little crazy.

The campaign — the first work for the brand from LA agency Phenomenon — introduces tea drinkers to Stash’s fitting new tagline 'A little bag of crazy', as well as a host of adorable (and somewhat unhinged) fruity characters: a pop group made of Asian Pears, a blind pomegranate, a ponytailed lemon and a mildly perverted ginger root, to name just a few.

Comprised of over 20 individual videos and multiple gifs and other social assets, every element of the campaign’s production and post-production was done in-house by Phenomenon as part of their full service “soup to nuts” creative and production offering. The googly-eyed characters of Stash’s campaign will be entertaining audiences across social media from now until the new year.