Visit Seattle: advert-body-1 by PB&

A new miniseries/campaign for Visit Seattle led by PB&, in partnership with CBS, called ‘The Emerald Race’ is a new show hosted by the Bachelor’s Catherine Lowe (a Seattle native) that celebrates the depth of experiences Seattle has to offer.

With Seattle as the star of the show, the miniseries incorporates one of TV’s most popular programs: The Amazing Race. Six former Amazing Race contestants (Cindy & Ernie, Amy & Maya, Brodie and Kurt) are tasked with exploring the depths of Seattle and will be challenged along the way to find and meet up with two of Seattle’s greats: Ryan Lewis and Michael Bennett of the Seahawks.

PB& Principal Britt Fero says of the work, “For an audience that's drawn into the blend of urban culture and outdoor adventure the idea of this series made perfect sense. Add to that, it was an opportunity to truly make Seattle the star of the show and put the city right in the middle of pop culture conversations.”