Client: MQ
Date: Jan 2017
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MQ are a new charity, one with a new approach to a very old problem.

Mental illness. It’s an issue that affects all ages, all lives. But MQ are the next step in the story, beyond just awareness and social understanding.

In association with Channel 4 an exclusive premiere will herald / heralded MQ’s intent to the world in a thought provoking, cinematic story, voiced by Anna Friel, one that beautifully illustrates the power of science and the collective will of society throughout history to challenges the doubters and to prove that the impossible can be made possible, however daunting the task.

Credits

Executive creative director: Tim Snape

Copywriter: Tim Snape, Neal Colyer

Additional Credits: Head of planning: Mark Sng

Account director: Catherine Cudd

Media agency: The Village

PR agency: MHP Communications

Photographer: Matt Holyoak

Prod company: Stink

Director: Greg Brunkalla

Prod company producer: Malachy McAnenny

VFX/Post production: Time Based Arts

Audio/sound design: Mad Planet