The Drum Awards Festival - Extended Deadline

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Client: Ooredoo
Date: Jun 2018
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Ooredoo and Lionel Messi have teamed up once again in a lively new campaign which shows how much fun can be had off the pitch when you dive into a digital world. In a series of immersive videos, viewers are shown a playful side to Leo Messi and local social media influencers as they share a series of unexpected moments.

The integrated 'Enjoy the Internet' campaign features Ooredoo’s global brand ambassador and one of the world’s top football stars, Messi, alongside social media influencers from key markets across Ooredoo’s global footprint. In a series of unexpected and highly shareable moments they bring alive a few of the many ways in which people have fun, socialise, shop and express themselves online.

The global campaign is made up of localised TVCs, digital content and out-of-home placements the campaign is set to run across Ooredoo’s markets in the Middle East, North Africa and Southeast Asia. It will run on international TV and digital channels and will be live from June until August.

The campaign reinforces Ooredoo’s brand promise to enrich people’s digital lives and highlights the key role that it plays in enabling people to better enjoy the Internet through its world-class networks and incredible, share-worthy content.