Vodafone UK is using its Christmas campaign to show the next chapter of the love story between actor and brand ambassador Martin Freeman and his on-screen girlfriend Clare.
The 'Christmas Covered' spot extols the virtues of the telco's improved 4G network and comes exactly a year after Vodafone ignighted the on-screen romance.
This year, with no gift for the late arrival Clare turns to her Vodafone 4G enabled smartphone to source a last-minute surprise, leading Freeman to deliver an ice-skating routine worthy of Torvill and Dean.
The humorous ad looks to highlight how Vodafone can make the hectic festive season a little easier.
Devised by WPP Team Red (comprising Ogilvy UK and Wavemaker) the campaign kicks off on Friday (9 November) with a series of high-profile commercial spots poised to run during Saturday’s X-Factor Live show and Monday’s edition of Coronation Street.
It will span TV, out of home, digital, retail, social and PR.
Freeman's last Vodafone advert was banned by the Advertising Standards Authority for misleading consumers by failing to specify the terms of a 30-day service guarantee.
Agency: Ogilvy UK
Executive Creative Director: Jules Chalkley
Copywriter: Adam Ronan
Art director: Adam Claridge
Agency Producer: Kim Parrett and Louise Mumford
Managing Partner: Jon Tapper
Business Director: Lucy Nebel
Account Director: Tania Zorrilla
Account Executive: Polly Harris Saunders
Strategy Partner: Sandie Dilger
Strategy Director: Shadi-Sade Sarreshtehdarzadeh
Production company: Independent Films
Director: Gary Freedman
Producer: Chris McBride
Editor: Adam Spivey
Music Supervision: Jay James/Luis Almau for Soundtree Music Limited
Sound Designer: Henning Knoepfel
Music title: Beautiful Dreamer
Artist: Roy Orbison
Record label: Sony Music Group
Composer: Stephen Foster
Post production: MPC
Post production producer: Philip Whalley
VFX: Jonathan Box
Hero Casting: Talent Republic
Casting: Brendan McNamara
Media Agency: Wavemaker
General Manager: Sian Runnacles
Business Director: Richard Bartlett
Business Director: Amanda Conner
Account Director: Charlotte May
Account Director: Emily Gordon
Account Manager: Conall Hughes
Account Executive: Josie Innes