Agency: Ogilvy
Client: Vodafone
Date: Nov 2018
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Vodafone UK is using its Christmas campaign to show the next chapter of the love story between actor and brand ambassador Martin Freeman and his on-screen girlfriend Clare.

The 'Christmas Covered' spot extols the virtues of the telco's improved 4G network and comes exactly a year after Vodafone ignighted the on-screen romance.

This year, with no gift for the late arrival Clare turns to her Vodafone 4G enabled smartphone to source a last-minute surprise, leading Freeman to deliver an ice-skating routine worthy of Torvill and Dean.

The humorous ad looks to highlight how Vodafone can make the hectic festive season a little easier.

Devised by WPP Team Red (comprising Ogilvy UK and Wavemaker) the campaign kicks off on Friday (9 November) with a series of high-profile commercial spots poised to run during Saturday’s X-Factor Live show and Monday’s edition of Coronation Street.

It will span TV, out of home, digital, retail, social and PR.

Freeman's last Vodafone advert was banned by the Advertising Standards Authority for misleading consumers by failing to specify the terms of a 30-day service guarantee.


Agency: Ogilvy UK

Executive Creative Director: Jules Chalkley

Copywriter: Adam Ronan

Art director: Adam Claridge

Agency Producer: Kim Parrett and Louise Mumford

Managing Partner: Jon Tapper

Business Director: Lucy Nebel

Account Director: Tania Zorrilla

Account Executive: Polly Harris Saunders

Strategy Partner: Sandie Dilger

Strategy Director: Shadi-Sade Sarreshtehdarzadeh

Production company: Independent Films

Director: Gary Freedman

Producer: Chris McBride

Editor: Adam Spivey

Music Supervision: Jay James/Luis Almau for Soundtree Music Limited

Sound Designer: Henning Knoepfel

Music title: Beautiful Dreamer

Artist: Roy Orbison

Record label: Sony Music Group

Composer: Stephen Foster

Post production: MPC

Post production producer: Philip Whalley

VFX: Jonathan Box

Hero Casting: Talent Republic

Casting: Brendan McNamara

Media Agency: Wavemaker

General Manager: Sian Runnacles

Business Director: Richard Bartlett

Business Director: Amanda Conner

Account Director: Charlotte May

Account Director: Emily Gordon

Account Manager: Conall Hughes

Account Executive: Josie Innes