Refugees International Japan : advert-body-2 by Ogilvy Tokyo
- Location:
Refugess International Japan want to highlight the plight of refugees to a country that has distanced itself from the problem in recent years, allowing only 11 applications for asylum in our of 5000.
Ogilvy Tokyo has created the Refugee Collection, consisting of 100+ items donated by refugees from Somalia to Myanmar, the collection included burned toothbrushes, broken torchlights or damaged mobile phones.
It was promoted via an integrated campaign and a pop-up shop was opened in Omotesando, where all the objects were made available to buy. All funds generated reverted back to the refugees who supplied the items.
Credits
Brand: Refugees International Japan
RIJ CEO: Jane Best
RIJ Operations: Sarah Brett
CCO: Ajab Samrai
ECD: Ajab Samrai
CD: Ricardo Adolfo
Copywriter: Ricardo Adolfo/Maiya Weister
Art Director: Andy Fenning/Maiya Weister
Designers: Maiya Weister, Andy Fenning, Odding Wong, Angela Lai, Meri Giogobiani, Robin Seufert
Creatives: Rafael Angulo, Jonathan Chekpo, Amelie Scheinert, Jay Nabin Syed, Jiayi Wang, Adel Abouelfetouh
Agency Producer: Atsuko Keino, Yuichi Aso
Accounts: Ichiro Ota, Amanda Marshall,
Planner: Naoko Ito
Director/Editor: Dixon Wong
Activation Director: Junya Takahashi
PR: Shawn Mullins, Edelman Japan
PR: Abi Sekimitsu
Photographer: Akihiko Ohsugi, Andy Fenning, Maiya Weister
Packaging Production: Takashi Terashima/ Shigeru Jin
