Motorola: Phone-life balance by Ogilvy & Mather New York
- Location:
Motorola believes that a better phone-life balance makes us happier and more connected to the people and environment around us. That’s why the company is asking people around the world to examine their smartphone behavior — good and bad.
To begin, Motorola raised awareness around the issue by filming real people on real vacations mindlessly scrolling their trips away. The campaign recently released a social experiment on that examines our mobile behavior in the real world.
Online, they're asking everyone to take the phone-life balance quiz. They're also partnering with leading minds, including Dr. Nancy Etcoff of Harvard University, to better understand how living in a mobile world affects our state of mind, our relationships, even our productivity. It’s a start, and there is much more to come.
Can we all start using our smart phones a little more thoughtfully? Motorola is committed to help. It's time for a little phone-life balance.
Credits
Creative
Mike Hahn – Executive Creative Director
Ryan Blank – Executive Creative Director
Thiago Cruz – Creative Director
Niels West – Creative Director
Melissa Hoke – Associate Creative Director
Tom Greenwood – Associate Creative Director
Artur Lipori - Associate Creative Director
Caro Rebello - Associate Creative Director
Joe Hodapp - UX/UI
Account
Corinne Lowry - Managing Director
Laura Kanfer - Executive Group Director
Carlos Cruz - Account Director
Grace Fiset - Account Supervisor
Melanie Greenblatt - Account Supervisor
Sydney Sadler - Account Executive
Production - Agency
Eric Soloway - Executive Producer
Nicole Severi - Producer
Amanda Kresge - Production Coordinator
Maritza Aldir - Senior Producer, Digital Production
Production Company
First Avenue Machine
Rob Bliss – Director
Strategy
Ashley Wood - Global Consulting Partner
Kenan Ali - Planning Director
Sanjay Cherubala - Group Director, DXA
Andrew Hoffer - Director, Content Strategy
CJ Cook - Analyst
Tech
Ian Crowley - Associate Director, Technology Management
Keven Hamel - Associate Director, DevOps
Andrew Popp - Senior DevOps Engineer
Hari Niranjan - Senior Technical Architect
Alex Motzenbecker - Senior Application Developer
John Fakorede - Senior Application Developer
Allison Rowley - Senior Quality Assurance Analyst
