Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

Motorola: Phone-life balance by Ogilvy & Mather New York

Client: Motorola
Date: Mar 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
4 votes

Motorola believes that a better phone-life balance makes us happier and more connected to the people and environment around us. That’s why the company is asking people around the world to examine their smartphone behavior — good and bad.

To begin, Motorola raised awareness around the issue by filming real people on real vacations mindlessly scrolling their trips away. The campaign recently released a social experiment on that examines our mobile behavior in the real world.

Online, they're asking everyone to take the phone-life balance quiz. They're also partnering with leading minds, including Dr. Nancy Etcoff of Harvard University, to better understand how living in a mobile world affects our state of mind, our relationships, even our productivity. It’s a start, and there is much more to come.

Can we all start using our smart phones a little more thoughtfully? Motorola is committed to help. It's time for a little phone-life balance.

Credits

Creative

Mike Hahn – Executive Creative Director

Ryan Blank – Executive Creative Director

Thiago Cruz – Creative Director

Niels West – Creative Director

Melissa Hoke – Associate Creative Director

Tom Greenwood – Associate Creative Director

Artur Lipori - Associate Creative Director

Caro Rebello - Associate Creative Director

Joe Hodapp - UX/UI

Account

Corinne Lowry - Managing Director

Laura Kanfer - Executive Group Director

Carlos Cruz - Account Director

Grace Fiset - Account Supervisor

Melanie Greenblatt - Account Supervisor

Sydney Sadler - Account Executive

Production - Agency

Eric Soloway - Executive Producer

Nicole Severi - Producer

Amanda Kresge - Production Coordinator

Maritza Aldir - Senior Producer, Digital Production

Production Company

First Avenue Machine

Rob Bliss – Director

Strategy

Ashley Wood - Global Consulting Partner

Kenan Ali - Planning Director

Sanjay Cherubala - Group Director, DXA

Andrew Hoffer - Director, Content Strategy

CJ Cook - Analyst

Tech

Ian Crowley - Associate Director, Technology Management

Keven Hamel - Associate Director, DevOps

Andrew Popp - Senior DevOps Engineer

Hari Niranjan - Senior Technical Architect

Alex Motzenbecker - Senior Application Developer

John Fakorede - Senior Application Developer

Allison Rowley - Senior Quality Assurance Analyst