Coca-Cola Great Britain has created its first ever ad made entirely out of its 100% recyclable packaging. Love Story, created by Ogilvy and Mather Berlin, tells the story of two bottles who fall in love as they meet over and over again after being disposed of properly and recycled into new bottles. The ad aims to encourage more people to recycle and highlights how plastic bottles can be reused to produce more plastic bottles.
Agency: Ogilvy & Mather Berlin
Director: Cris Wiegandt