CLR: Fight the Clean Fight by Marc USA

Jelmar, LLC, a respected leader in the household cleaning products industry, today announced the launch of a new creative platform for its CLR brand of products. The first campaign of the new platform, taglined 'Fight the Clean Fight,' brings a fresh and playful voice to the brand.

The Fight the Clean Fight campaign is the first piece of work from Jelmar's new partnership with marketing agency Marc USA. The campaign will make its debut in new TV spots, display advertising, the CLR brand social channels and on a revamped website.