The Drum Awards for Content 2022

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Date: Apr 2021
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Locals.org has revealed a billboard campaign, devised to promote the spirit of its app by leveraging people’s desire to return to pre-pandemic normal life.

The campaign billboards do it ironically, referring to all kinds of situations that used to annoy us but now, things we’ve started actually to miss. Like having to wait hours to get a drink in a club, never finding a seat at our favorite restaurants, and even the struggle of commuting has become more than just nostalgia, rather - an object of craving.

The ultimate purpose was to spread a supportive message of companionship around the city, empathising with all Londoners and getting them to smile when they realise we’ve all found ourselves in the same situation.