Zocdoc: advert-body-2

NYC agency Office of Baby has created a campaign for digital healthcare company Zocdoc to help it promote its Unsick Day initiative. Based off of a Zocdoc survey that found that 86% of working Americans say they have canceled or delayed a preventative care appointment due to workplace pressures, the campaign encourages people to take an "unsick" day off each year to attend routine doctor and dentist's appointments with their company's support. At unsickday.com, both employers and employees can apply to get or give an unsick day. Aside from the video and website, the campaign also includes posters and social media.