Boston’s Floating Hospital For Children at Tufts Medical Center: You Don’t Have to Be Big to Be Strong by Nail Communications

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Created by Rhode Island-based Nail Communications, a new campaign for Boston’s Floating Hospital For Children at Tufts Medical Center celebrates the strength of pediatric patients. Running under the tagline 'You Don't Have to be Big to Be Strong,' the campaign features children of all ages facing a number of different health issues, everything from broken bones to heart problems.


Creative Directors: Brian Gross, Alec Beckett

Sr. Copywriter: Rodrigo DeLima

Sr. Art Director: Bob Troutman

Production: Lizzi Weinberg, Jaki Selwyn

Photography & Direction: Jesse Burke

Cinematography: Courtney Ryan

Producer: Kate Geskos

Editor: Jack McKenna

Music: Justin Burnett

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