The Drum Awards Festival - Official Deadline

-d -h -min -sec

Date: May 2016
Your Vote
4/5
Overall Rating
3/5
Opps, please vote again
8 votes

To coincide with the recent 2016 Philippines election, MullenLowe Philippines designed a website to show the true cost of a vote. magkanoangbotomo.com (how much is your vote) was launched to enlighten Filipinos to the true cost of selling their votes.

Partnering with leading Philippines broadsheet, the Manila Bulletin, the site operates as a ‘calculator’, showing how much a voter's future is worth per day, relative to the price of selling their vote. It also breaks down the per capita cost of the country's losses, caused by unsolved problems due to corruption.

Credits

Manila Bulletin

Head of Digital Development: Rico Mossesgeld

MullenLowe Philippines

President and CCO: Leigh Reyes

Executive Creative Director: Abi Aquino

Head of Creative Technology: Christian San Jose

Creative Director: Roman Carlo Olivarez

Social and Content Director: Raffy Bariso

Copywriter: Cesar Avena

Senior Developer: Ding Rugayu