Manila Bulletin: advert-body-1 by MullenLowe Philippines
- Location:
To coincide with the recent 2016 Philippines election, MullenLowe Philippines designed a website to show the true cost of a vote. magkanoangbotomo.com (how much is your vote) was launched to enlighten Filipinos to the true cost of selling their votes.
Partnering with leading Philippines broadsheet, the Manila Bulletin, the site operates as a ‘calculator’, showing how much a voter's future is worth per day, relative to the price of selling their vote. It also breaks down the per capita cost of the country's losses, caused by unsolved problems due to corruption.
Credits
Manila Bulletin
Head of Digital Development: Rico Mossesgeld
MullenLowe Philippines
President and CCO: Leigh Reyes
Executive Creative Director: Abi Aquino
Head of Creative Technology: Christian San Jose
Creative Director: Roman Carlo Olivarez
Social and Content Director: Raffy Bariso
Copywriter: Cesar Avena
Senior Developer: Ding Rugayu