The Drum Awards Festival - Extended Deadline

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Client: sloggi
Date: Feb 2018
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Sloggi has launched a global campaign introducing the Zero Feel range - seamless bodywear with no wires or fastenings, made from 360 stretch fabric for an ‘unfeelable feeling’ that seeks to revolutionise the bra category and bring true comfort to women across the globe. From those consumer truths came the thought ‘Unfasten Yourself’, as much an expression of the physical benefit of Sloggi Zero Feel, as it is the emotional benefit of being unconstrained all day, every day.

The campaign has been created by MullenLowe Group and consists of TV, print, social and media partnerships, as well as in-store activation.


Nicola Tacchi – Global Head of Brand & Marketing

Tom Jacobs – Global Head of Marketing Strategy

Olesya Di – Global Head of Marketing Communications


Managing Partner: Ed Lee

Account Director: Lee Allen, Laura Mahony, Suzanne Rundle

Account Executive: Roxanna Parry, Joseph West


Strategy Director: Sandy Doran

Retail Strategist: Natalie Chester

Social Strategist: Kayley Almond


CCO: Jose Miguel Sokoloff

ECD: Mark Elwood

Creative Director: Katrina Encanto & Edgar Galang, Emma Perkins

Creatives: Charlotte Robins, Nina Griffiths, Loren Cook, Bronwyn Sweeney

Design Directo: Ryan Self

Studio Manager: Dom Scriven

Head of Activation Design: Silvia Sella

Head of digital Design: Rachel Wells

Retoucher: Pete Stedman

Designer: Augusta Linqusist, Rob Carew, Jeff Workman, Bethia Connolly, Ben Gilpin,

Elizabeth Bolzon


Senior TV producer: Nicholas Kurs

Senior creative producer: Lisa Tuck, Marie Gilot

Producer: Rose Reynolds

Production company: Blur Films

Director: Martin Jalfen

International Executive Producer: Pablo Herraiz

Photographer – Aleksandra Kingo c/o Angela Woods

Photographer – Jesus Alonso c/o AProductions

Unfasten Yourself Handwriting – Alison Carmichael c/o Jelly London