To coincide with the 70th anniversary of the NHS, a new campaign is launching to focus on the retention and recruitment of the next generation of nurses.
The campaign line, ‘We Are The NHS’, is designed to be a rousing call to arms. A line written to encapsulate the pride so many of us in Britain feel about the organisation.
A ‘We Are the NHS’ film will be seen on TV and in cinema. It shows real people and real moments from all walks of nursing life: mental health nurses, learning disability nurses, district and hospital based. Shot on location in working hospitals in Margate and Ashford, the film even includes footage of a live birth, seen for the first time in a TV commercial.
The work, a big scale campaign for the NHS, has been created by MullenLowe London. As well as the 90-second film, a 30-second version will be seen on TV. It will be supported by an outdoor campaign and social activity.
CLIENT: NHS England
Director of Communications - Simon Enright
Head of Campaigns - Phil Bastable
Senior Campaigns Manager - Ian Hampton
Communications Manager, East Kent Hospitals University NHS Foundation Trust - Abby King
Executive Partner: Tom Knox
Account Director: Katie McCambley
Senior Account Manager: Lucrecia Taormina
CSO: Jo Arden
Strategist: James MacAskill
CCO: Jose Miguel Sokoloff
ECD: Mark Elwood
Copywriter/Creative Director: Hugh Todd
Art Director/Creative Director: Lovisa Silburn
Director of Integrated Production: Trudy Waldron
Agency Producer: Vanessa Hunt
Production Company: RSA Films
Director: Toby Dye
DoP: Ben Kracun
Production Company Producer: Ben Porter
Documentary Casting Director: Rebecca Hall
Editor- Julian Eguiguren
Post production- Jean Clement Soret @MPC
Post producer- Louise Unwin
Sound Engineer- Ben Gulvin @ 750mph
Photographer: Adam Hinton
Agent: Wyatt Clarke & Jones
Retouching: Curious Productions
Agency Creative Producer: Hettie Rifkin & Maria Singh