The Drum Awards Festival - Extended Deadline

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Client: NHS
Date: Jul 2018
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To coincide with the 70th anniversary of the NHS, a new campaign is launching to focus on the retention and recruitment of the next generation of nurses.

The campaign line, ‘We Are The NHS’, is designed to be a rousing call to arms. A line written to encapsulate the pride so many of us in Britain feel about the organisation.

A ‘We Are the NHS’ film will be seen on TV and in cinema. It shows real people and real moments from all walks of nursing life: mental health nurses, learning disability nurses, district and hospital based. Shot on location in working hospitals in Margate and Ashford, the film even includes footage of a live birth, seen for the first time in a TV commercial.

The work, a big scale campaign for the NHS, has been created by MullenLowe London. As well as the 90-second film, a 30-second version will be seen on TV. It will be supported by an outdoor campaign and social activity.




Director of Communications - Simon Enright

Head of Campaigns - Phil Bastable

Senior Campaigns Manager - Ian Hampton

Communications Manager, East Kent Hospitals University NHS Foundation Trust - Abby King

Executive Partner: Tom Knox

Account Director: Katie McCambley

Senior Account Manager: Lucrecia Taormina

CSO: Jo Arden

Strategist: James MacAskill

CCO: Jose Miguel Sokoloff

ECD: Mark Elwood

Copywriter/Creative Director: Hugh Todd

Art Director/Creative Director: Lovisa Silburn


Director of Integrated Production: Trudy Waldron

Agency Producer: Vanessa Hunt

Production Company: RSA Films

Director: Toby Dye

DoP: Ben Kracun

Production Company Producer: Ben Porter

Documentary Casting Director: Rebecca Hall

Editor- Julian Eguiguren

Post production- Jean Clement Soret @MPC

Post producer- Louise Unwin

Sound Engineer- Ben Gulvin @ 750mph


Photographer: Adam Hinton

Agent: Wyatt Clarke & Jones

Retouching: Curious Productions

Agency Creative Producer: Hettie Rifkin & Maria Singh