Chicco: advert-body-1 by MullenLowe
- Location:
Global baby brand Chicco has launched a campaign targeted towards new mothers called '#NeverStopGrowing' that aims to reflect the "vital and universal truth that many moms feel overwhelmed and underachieving, even when they are achieving so much." In a short film created by MullenLowe, a woman named Jessica O'Dowd is shown going through a performance review at work just a few months after returning from maternity leave. During the review, she expresses concern that she can't find enough time in the day to finish everything she wants to and that her performance at work might change now that she has a child. Following her discussion with the HR representative, a video is played for her that shows feedback from her colleagues, friends and family where they tell her that she is working hard and excelling in all aspects of her life, reinforcing the brand's notion that moms everywhere are "doing a much better job than they give themselves credit for."
Credits
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
Associate Creative Director: Allison Rude
Associate Creative Director: Brian Leech
Executive Director of Integrated Production: Liza Near
Director of Broadcast Production: Zeke Bowman
Senior Integrated Producer: Liz Shook
Assistant Producer: Sarah Brennan-¬Athas
Director of Business Affairs: Kim Burns
Managing Partner, Public Relations/Social Influence: Sheila Leyne
Group Account Director: Rebecca Ginsberg
Group Planning Director: Elizabeth Paul
Production Company: Tool of North America
Director: John X. Carey
Managing Director: Oliver Fuselier
Executive Producer: Robert Helphand
Producer: Leslie Owen
DP: Ed David
Editorial: WAX
Editor: Christopher Huth
Assistant Editor: Drew Balke
Assistant Editor: Ryan Harrington
Senior Producer: Evan Meeker
Managing Director: Toni Lipari
Color Correct: WAX
VFX: WAX
Audio Post: PLUSHnyc
Sound Design/Mixer: Rob Fielack
Original Music: Found Objects
Name of Track: "Bouncing Around", "New Discoveries"
