MTN Dew and HBO: GOT MTN Dew collaboration

Clients: MTN Dew , HBO
Date: Apr 2019
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For seven seasons, Game of Thrones fans have watched characters lie, steal, bleed, kill, and sacrifice everything for the Iron Throne. Now, MTN Dew makes the ultimate sacrifice For the Throne – its name. The brand will remove its iconic neon green “face” revealing a stark white, brandless can – “A Can Has No Name.”

It's a limited-run, special edition MTN Dew can inspired by beloved character Arya Stark and her training with the Faceless Men of Braavos. When warm, the cans appear brandless. Once chilled, they reveal Arya’s iconic kill list, a tribute to those killed and a glance at her remaining targets for the final season.

MTN Dew enlisted NBA All Star Joel Embiid, a core member of the DEW roster and notable Game of Thrones fan, to tease the sacrifice #ForTheThrone across social channels.

In addition to the cans, MTN Dew is taking its Game of Thrones collab one step further by reimagining the main title theme from the show’s opening credits.

Dew rallied together a star-studded cast complete with Migos, The Chainsmokers and more to mash-up the theme by singing the lyrics in true Dew spirit: Dew-Dew...Dew-Dew-Dew-Dew... The Game of Thrones-inspired track also debuts a new verse from Migos.

Credits

MTN Dew

HBO

With:

Migos - record-breaking hip-hop trio, featured in latest DO THE DEW TV campaign

The Chainsmokers – award-winning DJ duo and MTN DEW fans

Joel Embiid – NBA All-Star and MTN DEW roster member

Dale Earnhardt Jr. – NASCAR driver and MTN DEW partner

Holly Holm – former UFC Women’s Bantamweight Champion and the first female hero to appear in a DEW commercial

Marvin Bagley III – NBA Rising Star and MTN DEW roster member

Jaren Jackson Jr. – NBA Rising Star and MTN DEW roster member

A’ja Wilson - WNBA Rookie of the Year and MTN DEW partner

Kristopher London – YouTube star and NBA influencer

Chris “Lethal Shooter” Matthews – professional shooting coach, MTN DEW partner

Chris Colbourn – professional skater, MTN DEW Skate Team

Theotis Beasley – professional skater, MTN DEW Skate Team

Mariah Duran – professional skater, MTN DEW Skate Team

Tyler “Teepee” Polchow – coach for Team OpTic, MTN DEW gaming partner

Seth “Scump” Abner – professional eSports gamer within Team OpTic, MTN DEW gaming partner

Hector “H3CZ” Rodriguez – professional eSports gamer within Team OpTic, MTN DEW gaming partner

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