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M&S: Nothing Neutral About It

Client: M&S
Date: Jun 2021
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M&S has launched its latest lingerie range – new neutrals. The offer is supported by a bold and relevant customer campaign – 'Nothing Neutral About It'.

The new neutrals offer is a clear and simple proposition for all women – more colours, more sizes & more choice within neutral (also known as nude) bras & knickers. This new range gives customers the freedom to complement or contrast their skin tone. Customers can opt for a size, style and colour that makes them look good and feel great.

The campaign features fantastic models all with unique styles, talents, and stories. They all share a passion for showing beauty in different shapes, styles, sizes, and colours. Each model picked their own lingerie and how they wanted to pose for the campaign – as well as the clothing items that feature, including denim & knitwear. These images show neutrals can be worn boldly and beautifully. The campaign imagery will be used across all of M&S’s channels, from social to store signage – setting the tone for how M&S Lingerie will show up for customers – with energy, confidence & style.

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