M&S Food: This Is Not Any Christmas Song by M&S Romford

M&S Food has tied with TikTok to release a Christmas song from its staff in Romford, with profits being donated to Shelter and Together for Short Lives.

Capitalizing on M&S Romford’s TikTok success, with videos hitting 1.4m views and gaining praise from Clara Amfo and Michelle Keagan, as well as meme account @loveofhuns, the store has recorded This Is Not Just a Christmas Song.

Currently number two in the iTunes download chart, the track features products from M&S Food’s Christmas range. The accompanying video is shot in the aisles of the Romford store with staff adorned in Percy Pig Christmas jumpers and Percy himself.

Romford staffer Jack Brooker penned the track, which is available on TikTok’s Sounds and Discover page generating profits for M&S’s nominated charities. TikTok users will also be able to donate to the charities via a donation sticker in the app.

TikTok will promote the song with a ‘story of’ video, which tells the story of M&S Romford’s rise to fame featuring clips of the store’s top videos as well as celebrity praise and media coverage.