Eastbourne: advert-body-1 by Mr B & Friends

Brand, creative and digital agency Mr B & Friends has created a new brand strategy and identity for Eastbourne on the UK’s south coast. The Bath-based agency won the project without a creative pitch against two unnamed agencies.

Eastbourne has long been a popular destination for tourists seeking authentic British charm, stunning natural environments, a great climate, and a huge range of leisure activities.

The challenge came from Eastbourne being victim to misconceptions that it was a retirement town, which meant a decline in young people and families visiting or settling, according to research carried out by VisitEastbourne. It was clear that there was an opportunity to create a progressive brand for Eastbourne that elevated current perceptions.