Diamond Producers Association: advert-body-2 by Mother New York

To help the Diamond Producers Association market diamonds to millennials, Mother New York has created a campaign called '#RealisRare' that positions diamonds as symbols of authenticity. According to Mother New York, the campaign is based off of research conducted by the agency that found that "millennials still love the authenticity of diamonds, but don't need to be sold a fairytale along with it."