KFC: advert-body-1 by Mother

Mother has developed a new campaign for KFC, bringing a new range of four limited edition burgers – the Southern Legends – to the UK.

The campaign centres on the sounds of the American South, with each of the four burgers playing theme to a specially-curated showcase of the best up-and-coming talent flown in from the USA for the Southern Legends Tour. The tour gigs will take place in KFC locations across the UK, with the audience made up of KFC fans who have been invited to apply for tickets through KFC social channels.

The Southern Legends tour will then be either streamed via Facebook live, or the content packaged up and deployed across the KFC social footprint. To widen the Southern Legends’ reach, there will be a series of TVCs to highlight the different burger featured in store during that fortnight. This creative feel will also being applied across in-restaurant, online and outdoor media.