Peloton: advert-body-2 by Mekanism

The Peloton Tread is a private full body fitness studio, allowing users to take live and on-demand instructor-led fitness classes from the comfort and convenience of their own home.

The Tread's new campaign, titled 'Uncharted,' was created by creative agency Mekanism New York, and gives consumers an inside look at the bootcamp-style workout where elite instructors and state-of-the-art technology put every muscle to work, all in the comfort of home.

To capture the sense of accomplishment one gets from completing a Tread workout, Mekanism created a product-driven campaign that places the viewer right in the action. Throughout the spot, the viewer travels from the revolutionary slat-belt design, to the 32-inch touchscreen, to the live, off-the-Tread instruction complete with resistance bands and weights. Finally, the class concludes with the best feature of all: home.

“We have spent the last year working with Peloton to take them from a fast-growing start up to an unmistakable brand, and we are continuing to add to its brand story with the addition of the Tread,” said Jillian Goger, creative director at Mekanism.

“The Peloton Tread is a revolutionary total body fitness experience that, when you finish, makes you feel like you can accomplish anything. Our launch campaign brings this transformative experience to life, all in the comfort of home” said Carolyn Tisch Blodgett, senior vice president, global brand marketing at Peloton.