Peloton: Uncharted by Mekanism

Agency: Mekanism
Client: Peloton
Date: Jan 2019
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The Peloton Tread is a private full body fitness studio, allowing users to take live and on-demand instructor-led fitness classes from the comfort and convenience of their own home.

The Tread's new campaign, titled 'Uncharted,' was created by creative agency Mekanism New York, and gives consumers an inside look at the bootcamp-style workout where elite instructors and state-of-the-art technology put every muscle to work, all in the comfort of home.

To capture the sense of accomplishment one gets from completing a Tread workout, Mekanism created a product-driven campaign that places the viewer right in the action. Throughout the spot, the viewer travels from the revolutionary slat-belt design, to the 32-inch touchscreen, to the live, off-the-Tread instruction complete with resistance bands and weights. Finally, the class concludes with the best feature of all: home.

“We have spent the last year working with Peloton to take them from a fast-growing start up to an unmistakable brand, and we are continuing to add to its brand story with the addition of the Tread,” said Jillian Goger, creative director at Mekanism.

“The Peloton Tread is a revolutionary total body fitness experience that, when you finish, makes you feel like you can accomplish anything. Our launch campaign brings this transformative experience to life, all in the comfort of home” said Carolyn Tisch Blodgett, senior vice president, global brand marketing at Peloton.

Credits

Peloton Brand Team

CEO & Founder: John Foley

President: William Lynch

SVP, Global Brand Marketing: Carolyn Tisch Blodgett

VP, Creative Director: Bryant Brennan

VP, Brand Marketing: Jasmine Maietta

Senior Brand Manager: Becky Charap

Director of Photography: Isaac James

Brand Marketing Coordinator: Kate Kushi

Hardware Technician: Evan Leigh

Creative Agency: Mekanism

Founder/Executive Creative Director: Ian Kovalik

Creative Director:Jillian Goger

Associate Creative Director: Philip Cheaney

SnR Copywriter: Earl Lee

CEO/President: Jason Harris

Head of Brand Management: Melissa Hill

Brand Director: Brad Ure

Brand Manager: Charlotte Deavers

Associate Strategy Director: Asher Stamell

Head of Production: Kati Haberstock

Senior Producer: Jessica Eliasek

Talent & Traffic Mgr: Kourtney Luster

Production Company: Reset

Director: Wally Pfister

DP: Wally Pfister

Head of Production: JP Colombo

EP: Deannie O’Neil

Line Producer: Andrew Travelstead

Production Supervisor: Rodney Anderson

Editorial: WAX

Editor: Eddie Ringer

Assistant Editor: Drew Balke

Producer: Evan Kerwood

Color/VFX/Finish: The Mill

Colorist: Mikey Rossiter

Lead Compositor: Kshitij Khanna

EP: Heath Raymond

Producer: Ashley Goodwin

Audio: Sound Lounge

Sound Engineer: Justin Kooy

Producer: Alicia Rodgers

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