Alaska Airlines: advert-body-3 by Mekanism

Alaska Airlines, with the help of Lead Creative Agency Mekanism and social media agency Epic Signal, recently became the first airline to establish its own GIPHY brand channel. Since November 21, Alaska Airlines has published more than 150 GIFs to its channel, accumulating more than 134 million views over the past three weeks and snagging coveted "trending" spots on the GIPHY homepage. Users are able to embed the GIFs anywhere where they would normally post GIF content, and the content is integrated across most major social media platforms.

The GIPHY brand channel was launched as part of Alaska Airlines' 'That's How We Fly' campaign, which is meant to challenge consumer perceptions of the airline (and the entire industry). By turning to GIPHY to connect with consumers, the airline is re-defining what it means to efficiently produce user-friendly content and giving people the tools they need to express themselves -- all while debunking the stereotype that airlines aren't the best at communicating with their customers.