Oscar Mayer: advert-body-1 by McGarryBowen

McGarryBowen has created a bacon message generator for Oscar Mayer that lets users use the "first-ever bacon font" to send messages to friends. The generator is part of the brand's ‘Baconfidence’ effort, which aims to show consumers that even unskilled cooks can rest easy when making Oscar Mayer's bacon since it cooks perfectly every time. In a video that shows how the font came to be, food and lifestyle photographer Kelly Allison explains why Oscar's Mayer's bacon lends itself well to font-making.