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Agency: McCann XBC
Client: Mastercard
Date: Jun 2019
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Stand on the corner of Christopher and Gay in New York City today, and you might notice something different. The signs that read Christopher Street and Gay Street still remain, but ten more have been installed below them in colorful letters, adding ‘Lesbian,’ ‘Bisexual,’ ‘Transsexual,’ ‘Queer,’ ‘Intersex,’ ‘Asexual,’ ‘Non-Binary,’ ‘Pansexual,’ ‘Two Spirit,’ ‘+,’ and ‘#Acceptance’ streets.

This change was implemented on 17 June by Mastercard as an expression of the company’s support for the LGBTQ+ community during World Pride month. The effort was sanctioned by the city’s Human Rights Commission and crafted by the company that makes signs for New York City.

At a panel discussion with the New York City Human Rights Commission, Mastercard unveiled a new product: the True Name card. This allows LGBTQ+ individuals, particularly those who are transgender or non-binary, to obtain a debit, credit, or prepaid card with their preferred name on it.

Credits

Agency

McCann XBC

Pierre Lipton

EVP, Global Executive Creative Director

Adrian Botan

Global Creative Director

Pete Jones

EVP, Executive Creative Director

Joel Rodriguez

EVP, Executive Creative Director

Carlos Wigle

VP, Creative Director

Evan Benedetto

VP, Creative Director

Antonia Orol-Berlinger

Art Director

Noah Benezra

Senior Copywriter

Morgan Mack

Copywriter

Lucas Crigle

Associate Creative Director

Mikayla Lapierre

Junior Art Director

Hope Nardini

Copywriter

Nathy Aviram

Chief Production Officer

Judi Nierman

SVP, Executive Producer

Christine Lane

SVP Executive Producer - Innovation

Dagmar Wong

Senior Integrated Producer

Liz O'Connor

Producer

Amber Briscoe

Senior Integrated Producer

Veronica Bertran

Managing Director

Shelley Bowcher

VP, Account Director

Mariano Pintor

Account Supervisor

Oriol Bombi

EVP Global Strategy Director

Dan Cohn

SVP , Group Strategy Director

Rosalind Mowitt

Senior Strategist

Nina Kossoff

Strategist

Danielle Karr

VP, Social Strategy Director

Kristen Levy

Social Strategist

Eric Perini

Content Creator

Brett Berman

Content Creator

Aude Cuenod

Content Creator

Jeremy Miller

Chief Comms Officer

Traction Creative

Sign Production Company

John Clang

Photographer

Shannon Botts

Craft Post Producer

Benny Karas

Craft Colorist

Jon Smith

Craft Audio Mixer

Ilya Katsap

Craft Editor

Deb McMurtrey

Craft Editor

Christine Doughty

Craft Assistant Editor

Ted Maniatakos

Craft Editor

Adam Hirsch

Craft SVP, Head of Content NA

Ray Klonsky

Craft Executive Producer

Amalia Bradstreet

Craft Line Producer

Dave Waldron

DP

Carrie Cheek

Camera Operator

Kimberlee Venable

1st AC

Georgia Krause

2nd AC

Ray Richards

Gaffer

Scott Ray

Key Grip

Tyler Postiglione

Sound Mixer

Tim Race

Sound Mixer

Jacqueline Helene

Hair / Make-Up Artist

Client

Mastercard

Cheryl Guerin

Executive Vice President, North America Marketing & Communications

Jim Issokson

Senior Vice President, North America Communications

Seema Chibber

Senior Vice President, North America Consumer Marketing & Sponsorships

Sarah Ely

Vice President, North America Communications

Anthony DeRojas

Director, North America Consumer Marketing

Gregg Weiss

Director, North America Digital & Social Marketing

Christine Lustig

Director, North America Media Planning

Kellen Burger

Manager, North America Consumer Marketing

Tara McKenna

Manager, North America Media Planning

Marisa Bianchi

Senior Specialist, North America Sponsorships

Margaret Curran

Senior Specialist, North America Communications

Chanelle Lowe

Specialist, North America Digital & Social Communications

Harshana Badlani

Specialist, North America Communications