Mastercard: Acceptance Street by McCann XBC
- Location:
Stand on the corner of Christopher and Gay in New York City today, and you might notice something different. The signs that read Christopher Street and Gay Street still remain, but ten more have been installed below them in colorful letters, adding ‘Lesbian,’ ‘Bisexual,’ ‘Transsexual,’ ‘Queer,’ ‘Intersex,’ ‘Asexual,’ ‘Non-Binary,’ ‘Pansexual,’ ‘Two Spirit,’ ‘+,’ and ‘#Acceptance’ streets.
This change was implemented on 17 June by Mastercard as an expression of the company’s support for the LGBTQ+ community during World Pride month. The effort was sanctioned by the city’s Human Rights Commission and crafted by the company that makes signs for New York City.
At a panel discussion with the New York City Human Rights Commission, Mastercard unveiled a new product: the True Name card. This allows LGBTQ+ individuals, particularly those who are transgender or non-binary, to obtain a debit, credit, or prepaid card with their preferred name on it.
Credits
Agency
McCann XBC
Pierre Lipton
EVP, Global Executive Creative Director
Adrian Botan
Global Creative Director
Pete Jones
EVP, Executive Creative Director
Joel Rodriguez
EVP, Executive Creative Director
Carlos Wigle
VP, Creative Director
Evan Benedetto
VP, Creative Director
Antonia Orol-Berlinger
Art Director
Noah Benezra
Senior Copywriter
Morgan Mack
Copywriter
Lucas Crigle
Associate Creative Director
Mikayla Lapierre
Junior Art Director
Hope Nardini
Copywriter
Nathy Aviram
Chief Production Officer
Judi Nierman
SVP, Executive Producer
Christine Lane
SVP Executive Producer - Innovation
Dagmar Wong
Senior Integrated Producer
Liz O'Connor
Producer
Amber Briscoe
Senior Integrated Producer
Veronica Bertran
Managing Director
Shelley Bowcher
VP, Account Director
Mariano Pintor
Account Supervisor
Oriol Bombi
EVP Global Strategy Director
Dan Cohn
SVP , Group Strategy Director
Rosalind Mowitt
Senior Strategist
Nina Kossoff
Strategist
Danielle Karr
VP, Social Strategy Director
Kristen Levy
Social Strategist
Eric Perini
Content Creator
Brett Berman
Content Creator
Aude Cuenod
Content Creator
Jeremy Miller
Chief Comms Officer
Traction Creative
Sign Production Company
John Clang
Photographer
Shannon Botts
Craft Post Producer
Benny Karas
Craft Colorist
Jon Smith
Craft Audio Mixer
Ilya Katsap
Craft Editor
Deb McMurtrey
Craft Editor
Christine Doughty
Craft Assistant Editor
Ted Maniatakos
Craft Editor
Adam Hirsch
Craft SVP, Head of Content NA
Ray Klonsky
Craft Executive Producer
Amalia Bradstreet
Craft Line Producer
Dave Waldron
DP
Carrie Cheek
Camera Operator
Kimberlee Venable
1st AC
Georgia Krause
2nd AC
Ray Richards
Gaffer
Scott Ray
Key Grip
Tyler Postiglione
Sound Mixer
Tim Race
Sound Mixer
Jacqueline Helene
Hair / Make-Up Artist
Client
Mastercard
Cheryl Guerin
Executive Vice President, North America Marketing & Communications
Jim Issokson
Senior Vice President, North America Communications
Seema Chibber
Senior Vice President, North America Consumer Marketing & Sponsorships
Sarah Ely
Vice President, North America Communications
Anthony DeRojas
Director, North America Consumer Marketing
Gregg Weiss
Director, North America Digital & Social Marketing
Christine Lustig
Director, North America Media Planning
Kellen Burger
Manager, North America Consumer Marketing
Tara McKenna
Manager, North America Media Planning
Marisa Bianchi
Senior Specialist, North America Sponsorships
Margaret Curran
Senior Specialist, North America Communications
Chanelle Lowe
Specialist, North America Digital & Social Communications
Harshana Badlani
Specialist, North America Communications
