One Last Goodbye by McCann Worldgroup
- Location:
TyC Sports and Mercado McCann have created a tribute to Diego Armando Maradona, sharing the journey of the Aztec football, which travels around the world to give one last goodbye.
“Diego´s departure makes us feel like we are going through endless mourning, it generates a wound that is impossible to heal. As a sports brand we had the need to share what we felt with the public, to comfort them and let them know that at TyC Sports we also feel that a part of us has left with him,” expressed Mariano Malvasio, chief marketing officer at TyC Sports.
The spot was produced by Ladoble, filmed by Santiago Charriere and musicalized by Leo Sujatovich.
Credits
Credits
Advertiser: TyC Sports.
Title: One Last Goodbye.
Creative Agency: Mercado McCann.
Executive Creative Director: Juan Pablo Lufrano, Nicolás Massimino.
Head of Art: Alejandro Isturiz.
Group Account Director: Agustín Castellanos.
Account Director: Sofía Iannuzzi.
Planning Director: Pilar Echeverría.
Digital Director: Silvia Molina.
Production Manager: Agustín Borgognoni.
Production company: LADOBLE.
Director: Santiago Charriere.
CEO: José Arnal.
Executive producer: Adrián Aspani.
General producer: Marco Pilosio.
LADOBLE Spain production: Rodrigo Lema.
LADOBLE México production: Nicolás Spinosa.
Color: Lu Larrea.
Postproduction coordinator: Luis Staffolani.
Editor: Mauro Carpinacci.
Music: Club Atlético Sujatovich.
Sound: Porta Estudio.
Commissioning client: Mariano Malvasio, German Vago y Daniela Gaspar.
