Read our new manifesto

Aldi: Kevin’s Out in the Cold by McCann UK

Agency: McCann UK
Client: Aldi
Date: Nov 2020
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
143 votes

Supermarket Aldi has premiered its Christmas advert which sees beloved vegetable 'Kevin the Carrot' return to screens to mark the start of the festive season.

Last year, the country was left on tenterhooks and rooting for the plucky carrot’s safe return following his appearance earlier this week in a teaser advert. Just days ago, Kevin set the sky alight, Top Gun style, in a fighter jet escapade with co-pilot Turkey. He was left perilously adrift with a flaming parachute, leaving fans asking Where is Kevin, and will he manage to get home to Katie and family in time for Christmas?

Determined to be reunited with his loved ones no matter what, Kevin is fortunate enough to find a few new friends to help. Getting him out of his snowy spot of bother is a friendly hedgehog, Harry, who gives him a lift in the advert created by McCann UK.

But the twists don’t stop there! While riding as fast as they can through the night, they fall into a deep ravine and splash into a fast-flowing river. The hope of Kevin making it home to his family seems to be fading fast when who should appear but Father Christmas, played by much-loved actor and narrator of previous Kevin the Carrot adverts, Jim Broadbent. Can Santa help Kevin finally make it home? Of course he can.