Move Your Lee by McCann
Lee Jeans is appealing to the Chinese millennials to change their perspective of the world, with the unveiling of its fall/winter 2018 collection.
Based on the 'Move Your Lee' global campaign, the agency has taken a twist in China. The Chinese culture's interpretation of the campaign is around a concept of 'Who's following me?', which links to the way young people encourage friends to do things, or explore their imagination.
Managing Partner: Jaslin Goh, Florence Kong