Move Your Lee by McCann

Agency: McCann
Date: Sep 2018
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Lee Jeans is appealing to the Chinese millennials to change their perspective of the world, with the unveiling of its fall/winter 2018 collection.

Based on the 'Move Your Lee' global campaign, the agency has taken a twist in China. The Chinese culture's interpretation of the campaign is around a concept of 'Who's following me?', which links to the way young people encourage friends to do things, or explore their imagination.

Credits

Lee Jeans (China & Apac) : Vincy Ho, Caleb Cheng, Jolin Zhang, Sunny Su, Hagan Chan, Pipe Guan, Season Wang

Managing Partner: Jaslin Goh, Florence Kong

Creative Team: Michael Li, Poppy Qian, Nic Lam, Anthony Yeung

Account Team: Annie Yip, Morris Pun, Jan Ng

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