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eBay: Puzzle by McCann

Agency: McCann
Client: eBay
Date: Oct 2020
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eBay has unveiled a new through-the-line campaign at a time when economic uncertainty is driving more and more of the British public to buy and sell on the platform.

The TV spot titled ‘Puzzle’, created by McCann and Craft London, begins as a young couple are in the midst of unpacking. It highlights how when you move in together, you’re piecing together two separate lives to create something unified. Some things from your old life still fit, while others no longer do… and eBay is there to help you sell those items and buy new pieces to start your new life together.

The film is accompanied by a broader integrated campaign, including topical radio scripts. Each spot in the series playfully heroes a different slice of life during lockdown, through the items we all ended up spontaneously acquiring – from exercise bikes, power drills and smoothie makers – that can now be sold to fund items to enjoy on a nice Autumn break. Once again showing how life comes together when you buy, sell eBay.


McCann London

Business Leadership

Managing Partner - Sailesh Jani

Account Director - Tom Oliver

Snr Account Manager – Conor Lloyd

Account Manager - Katie Dumbrell


CCO – Laurence Thomson

CCO – Robert Doubal

ECD – Sanjiv Mistry

ECD – Jamie Mietz

Senior Creative Leads – Olly Wood

Senior Creative Leads – Matt Searle

Jr Copywriter – Twyla Liden

Jr Art Director – Holly Henderson


Strategy Director – Harrison Steinhart


Head of Design – Lisa Carrana

Creative Director Studio – Jade Sheppard

Project Management

Project Manager – Georgia Wettenhall


Production Broadcast

Chief Production Officer – Sergio Lopez

Exec Producer – Jonathan Davis

Senior Producer – Tom Ayling


Production Company – Outsider Director – Dom Hawley and Nic Goffey

Producer – John Madsen

Online Edit – Black Kite

Sound Engineer – Adam Smyth (Strings n Tins)


Audio Production Company– Strings & Tins

Sound Design – Adam Smyth

Additional Sound Design - Jim Stewart, Joe Wilkinson

Audio Producer - Alina Miroshnichenko

Radio Sound Design – Giselle Hall

Post Production

Post Production Company – Untold Studios

ECD: Neil Davies

VFX lead: Rebecca Clay, Matt Kavanagh

VFX Artists: George Rockliffe, Sebastian Caldwell, Thiago Villas Boas, Fred Heymans, Leandro Vasquez, Ashley Tyas

Executive Producer: Tom Igglesden


Music Supervior - Chris Graves

Song - Come And Get Your Love

Composer - Lolly Vegas

Publisher - Sony/ATV Music Publishing Ltd

Artist - Redbone

Label - Sony Music Entertainment


McCann London: Creative

ECD – Sanjiv Mistry

ECD – Jamie Mietz

Senior Creative Leads – Olly Wood

Senior Creative Leads – Matt Searle

Senior Copywriter - Simon Lotze

Senior Art Director - Richard Holmes

Craft: Production

Exec Producer – Jonathan Davis

Senior Producer – Tom Ayling

Sound Engineer – Giselle Hall

Client Credits:

eBay UK CEO - Rob Hattrell

eBay UK Head of Brand - Rebecca McKee

eBay UK Senior Marketing Manager - Maria Betes

eBay UK Marketing Manager - Harley Ilott

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