eBay: Puzzle by McCann
- Location:
eBay has unveiled a new through-the-line campaign at a time when economic uncertainty is driving more and more of the British public to buy and sell on the platform.
The TV spot titled ‘Puzzle’, created by McCann and Craft London, begins as a young couple are in the midst of unpacking. It highlights how when you move in together, you’re piecing together two separate lives to create something unified. Some things from your old life still fit, while others no longer do… and eBay is there to help you sell those items and buy new pieces to start your new life together.
The film is accompanied by a broader integrated campaign, including topical radio scripts. Each spot in the series playfully heroes a different slice of life during lockdown, through the items we all ended up spontaneously acquiring – from exercise bikes, power drills and smoothie makers – that can now be sold to fund items to enjoy on a nice Autumn break. Once again showing how life comes together when you buy, sell eBay.
Credits
McCann London
Business Leadership
Managing Partner - Sailesh Jani
Account Director - Tom Oliver
Snr Account Manager – Conor Lloyd
Account Manager - Katie Dumbrell
Creative
CCO – Laurence Thomson
CCO – Robert Doubal
ECD – Sanjiv Mistry
ECD – Jamie Mietz
Senior Creative Leads – Olly Wood
Senior Creative Leads – Matt Searle
Jr Copywriter – Twyla Liden
Jr Art Director – Holly Henderson
Planning
Strategy Director – Harrison Steinhart
Design
Head of Design – Lisa Carrana
Creative Director Studio – Jade Sheppard
Project Management
Project Manager – Georgia Wettenhall
Craft
Production Broadcast
Chief Production Officer – Sergio Lopez
Exec Producer – Jonathan Davis
Senior Producer – Tom Ayling
Production
Production Company – Outsider Director – Dom Hawley and Nic Goffey
Producer – John Madsen
Online Edit – Black Kite
Sound Engineer – Adam Smyth (Strings n Tins)
Audio
Audio Production Company– Strings & Tins
Sound Design – Adam Smyth
Additional Sound Design - Jim Stewart, Joe Wilkinson
Audio Producer - Alina Miroshnichenko
Radio Sound Design – Giselle Hall
Post Production
Post Production Company – Untold Studios
ECD: Neil Davies
VFX lead: Rebecca Clay, Matt Kavanagh
VFX Artists: George Rockliffe, Sebastian Caldwell, Thiago Villas Boas, Fred Heymans, Leandro Vasquez, Ashley Tyas
Executive Producer: Tom Igglesden
Music
Music Supervior - Chris Graves
Song - Come And Get Your Love
Composer - Lolly Vegas
Publisher - Sony/ATV Music Publishing Ltd
Artist - Redbone
Label - Sony Music Entertainment
Radio
McCann London: Creative
ECD – Sanjiv Mistry
ECD – Jamie Mietz
Senior Creative Leads – Olly Wood
Senior Creative Leads – Matt Searle
Senior Copywriter - Simon Lotze
Senior Art Director - Richard Holmes
Craft: Production
Exec Producer – Jonathan Davis
Senior Producer – Tom Ayling
Sound Engineer – Giselle Hall
Client Credits:
eBay UK CEO - Rob Hattrell
eBay UK Head of Brand - Rebecca McKee
eBay UK Senior Marketing Manager - Maria Betes
eBay UK Marketing Manager - Harley Ilott
