Date: Dec 2019
Your Vote
Overall Rating
Opps, please vote again
12 votes

Pop star Kylie Minogue is the face of the latest Tourism Australia campaign with a three minute-plus song that aims to persuade British travelers to visit the country.

Along with comedian Adam Hills and cricketer Shane Warne as well as some other local stars, Kyle’s musical performance takes a cheeky swipe at the Brits during the nation’s current period of Brexit uncertainty.

As part of the organization’s ‘Philausophy’ campaign, the ad has been planned to run from Christmas Day, the ad features a number of gorgeous backdrops while playing on Australian tropes, including seeing Kylie don her mechanics outfit to return to her first acting role from Neighbours as Charlene Ramsey.

The song, called 'Matesong' entices Brits to spend time with their friends down under; with the film running on TV and cinema screens as well as out of home and digital media channels.


M&C Saatchi

Tourism Australia