The Drum Awards Festival - Official Deadline

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Date: May 2016
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Hostelworld, the global hostel accommodation platform, has together with its creative agency Lucky Generals created a film starring rap superstar 50 Cent, as part of the brand’s ongoing ‘Meet the World’ campaign.

‘In Da Hostel with 50 Cent’ is a 3-minute parody film of the iconic noughties MTV series Cribs, the famous reality TV programme that features celebrities giving tours of their opulent Hollywood mansions. The film features 50 Cent hanging out in a hip Barcelona hostel, to show how far hostels have come over the years and how great they can be.

‘In Da Hostel with 50 Cent’ is the latest creation by Lucky Generals for Hostelworld’s ongoing ‘Meet the World’ campaign, which aims to inspire millennials to consider hostels over other accommodation when travelling.


Additional Credits: Director: Barry Bangs

Production Company: Smuggler

Editing House/Editor: tenthree/Quin Williams

Post Production: Absolute Post

Audio Post Production: Grand Central/Munzie Thind