Jealous Sweets: advert-body-1 by LoveGunn

Sweets aren't just for kids, shouldn’t be pumped full of additives and e-numbers and most importantly, should always bring you moments of joy. LoveGunn's brand refresh for Jealous Sweets encapsulates the companies new no-nonsense, bolder and braver brand spirit and positioning.

Inspired by the fashion industry and timeless trends such as colour blocking, bold patterns and statement tees, LoveGunn's design has helped the vegan sweets brand to grow-up and stand-out.

The new visual identity channels the passion, fun and excitement that surrounds the tasty vegan sweets and is being rolled out across packaging, digital and point-of-sale.