The Drum Awards Festival - Extended Deadline

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Client: Lenovo
Date: Jul 2019
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‘The Fallout: A Real-World Cybersecurity Story’ features actor and tech investor Olivia Munn, who takes viewers through a behind-the-scenes look into the Sony Pictures hack of 2014 by the group Guardians of Peace, which led to leaked emails and created havoc in the entertainment industry. It was also a huge wake-up call to businesses and brands everywhere.

Lenovo worked with California agency The Woo to create a cautionary tale intended to spark conversation around data security and remind companies to stay ahead of dangerous breaches. The branded content series features a timeline showing three aspects of the Sony hack – the threat, the hack, and the fallout. The company was able to interview people who were on the front lines when it happened, who told the inside story of what it was like to be there the moment it all went down, along with cybersecurity specialists from around the US and even some hackers who told their perspective on the hack.

Part one sets up the panic that Sony experienced when the hack happened. Then Munn comes in and states: “We are in the midst of a global cybersecurity crisis. As we use ever more complex digital systems to do business, it’s leaving us open to threats we’ve never known before.”


Client: Lenovo

Agency credits

The Woo

President: David Abehsera

Executive Creative Director: Valerie Moizel

SVP, Managing Director: John Gibson

Creative Director: David Blacker

Head of Production: Lorna Paul

Management Supervisor: Hope Lee

Production Company credits


Director: Matt Ogens

Producer: Joseph Falasca

Editor: Ben Reesing

Graphics: Visual Creatures

Composer: Greg Kuehn, Peligro Music

Mix: Human Worldwide