Lego: Fiat 500 posters

Lego has given the cult classic Fiat 500 the Lego brick treatment and to celebrate the launch, Lego has reimagined the infamous Fiat ads from the 60s using this authentic-looking Lego version.

This legend from the late 60s is complete with all of the authentic-looking details to bring this icon to life, from a luggage rack with suitcase, detailed interior, and opening roof, to a folding easel with a paintbrush, palette and small ‘painting’ of the car in front of the famous Colosseum in Rome.

“We chose to recreate the Fiat 500 into Lego form because we wanted to have a car that was iconic, very new and cool and the Fiat 500 was the perfect fit. It was about simplicity, roundedness, coolness and everything being fresh so it’s a representative of that era,” said Pierre Normandin, Lego designer.