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Land Rover: Land Rover and British Red Cross Response to Covid-19

Client: Land Rover
Date: Mar 2020
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Jaguar and Land Rover have deployed more than 160 vehicles globally to support emergency response organizations during the coronavirus crisis.

A total of 57 vehicles, including 27 New Land Rover Defender SUVs, have been issued to the British Red Cross to deliver medicine and food vulnerable people across the UK who now need additional support due to social distancing rules.

Jaguar and Land Rover teams in Spain, France, South Africa and Australia have loaned vehicles to their Red Cross societies and more markets are offering help to their local teams.

This service is being provided with fleets of vehicles now available due to the postponement of launch events.

Jaguar Land Rover is working closely with the UK government and has offered its research and engineering expertise, as well as digital engineering and design, printing of 3D models and prototypes, machine learning, artificial intelligence and data science support.

Protective equipment is being donated to the NHS including wraparound safety glasses to the Royal Bolton Hospital, St James’s Hospital in Leeds and Birmingham Children’s Hospital.

Credits

Land Rover

British Red Cross