Sécurité Routière: advert-body-2 by La Chose
- Location:
As children head back to school, the organization Sécurité Routière, which promotes road safety, and agency La Chose, are setting out to raise awareness about the dangers of using your phone behind the wheel.
The new film, ‘The Last Class’ highlights the importance of concentrating on the road. The graphic black and white images are designed to shock viewers, emphasizing the gravity of the risks involved and the association’s slogan, ‘all affected, all concerned, all responsible’ stresses the wide-reaching repercussions of the driver’s actions.
Credits
Art Director: Alexandre Fort, Guillaume Ganty
Copywriter: Charles Flamand
TV Production: Nicolas Buisset
Agency Management: Eric Tong Cuong, Pascal Grégoire, Eric Zajdermann (Agence Anatome) Pamela Taconet, Gloria Amzallag, Marina Flammier
Strategic Planners: Eric Tong Cuong, Céline Bonnefond
Director of Communication/PR: Barka Zérouali
Production Company: Quad Group
Director of Photography: Bruno Aveillan
1st Assistant Director: Tatum Drouilhat
Executive Production: Martin Coulais
Production Director: Claudia Traeger
Post-Production Manager: Nathalie Aveillan
Post-Production: Fix Studio
Sound Production: THE
Composers: Mirwais
Art Buyers: Laure Bouvet, Julie Duret
