The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Agency: KTBO
Date: Jun 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
11 votes

To commemorate Pride, Sprite has created a special limited edition can sporting a Pride-related pun and the rainbow flag integrated into the brand's traditional can design.

The soda will not be going on general sale, but was given out for free exclusively at Mexico City's Pride Parade this month.

Credits

Agency: Media House / KTBO-Mediacom

Client: The Coca-Cola Company / Sprite

CEO: Armando David Ortigosa / Nadia Molina

Creative Director: Jorge Rodríguez / Luis Arce

Copywriter: Démian Rojas

Art Director: Ivonne Ramírez

Accounts: Ricard Ribas/ Adriana Gómez

Client: Karen Arreola / Iván Hernández

Design: Pineda Monterrubio