To commemorate Pride, Sprite has created a special limited edition can sporting a Pride-related pun and the rainbow flag integrated into the brand's traditional can design.
The soda will not be going on general sale, but was given out for free exclusively at Mexico City's Pride Parade this month.
Agency: Media House / KTBO-Mediacom
Client: The Coca-Cola Company / Sprite
CEO: Armando David Ortigosa / Nadia Molina
Creative Director: Jorge Rodríguez / Luis Arce
Copywriter: Démian Rojas
Art Director: Ivonne Ramírez
Accounts: Ricard Ribas/ Adriana Gómez
Client: Karen Arreola / Iván Hernández
Design: Pineda Monterrubio