Period Equity: advert-body-2 by JWT New York & The Sweet Shop
- Location:
36 of US states collect sales tax on tampons and pads, which an organization called Period Equity says makes a woman’s period a luxury. To bring light to this inequity, the organization, JWT, The Sweet Shop and model/actor Amber Rose have teamed up for what seems to be a luxurious jewelry ad.
The ad calls out that these 36 states, by failing to classify menstrual products as a necessity and denying them an exemption from sales tax, have effectively deemed periods a luxury, so says Period Equity, a national law and policy organization dedicated to advancing menstrual access, affordability and safety.
The tongue-in-cheek campaign shows Rose sensually modelling diamond-encrusted jewelry pieces. As the female voice-over states the opulence of the pieces, she states: “Where else would you keep something that 36 states tax like a luxury?” as Rose pulls a tampon from the necklace.
Credits
Client: Period Equity
Founder: Jennifer Weiss-Wolf
Founder: Laura Strausfeld
Agency: J. Walter Thompson New York
Executive Creative Director: Sarah Barclay
Creative Director: Yana Hunt
Copywriters: Danielle White & Christopher Phillips
Head of Production: Anthony Nelson
Agency Producer: Gillian Blain
Global President: Claire Capeci
Account Manager: Adaire Carey
Global Planning Director: Marina Pen
Project Manager: Drazen Kupres
Production Company: The Sweet Shop
Director: Melanie Bridge
Executive Producer: Laura Thoel
Bidding Producer: Carolyn Pedrossian
Line Producer: Michelle Stark
Director of Photography: Danny Ruhlmann
Production Designer: Erin Dallesandro
Still Photographer: Howard Wise
Editorial: Beast
Editor: Lindsey Nadolski
Post Producer: Jennifer Gotharb