Jaguar: Unwrap a Jaguar

Client: Jaguar
Date: Dec 2019
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Jonathan Scott, host of HGTV’s Property Brothers, in partnership with Jaguar, unveiled his list of nine eco-friendly holiday hacks, designed to help people celebrate this holiday season sustainably and in style. The reveal kicks off the #UnwrapAJaguar holiday campaign with Scott, which brings together the renovation star’s personal dedication to living a green lifestyle and the luxury car brand’s commitment to developing sustainable luxury.

Scott’s list of “Sustainable Holiday Hacks” includes several ways people can have a fun, festive holiday season while reducing their environmental footprint.

In the spirit of living sustainably and in style, Scott designed a custom holiday themed wrap for a fleet of 18 all-electric Jaguar I-Pace vehicles. The I-Pace vehicles displayed at the Row DTLA plaza in downtown Los Angeles showcase the best of living clean – from motor to gift wrapping. The fleet of I-Pace vehicles are wrapped in Lumactiv air-purifying coating, which decomposes the organic pollutants in the surrounding air, as well as energy efficient LED holiday lights, synchronized across all of the vehicles.

Following the unveiling at the Row DTLA plaza, fans got to hear first-hand about Scott’s sustainable holiday ideas and explore the Santa Workshop-themed pop-up where Scott’s list of Holiday Hacks was brought to life. The I-Pace fleet will travel throughout Los Angeles and New York City now through January 2 from 8 a.m. – 8 p.m. daily.

As a part of its #UnwrapAJaguar holiday campaign, the brand is running a special Cyber Monday deal where eligible customers can receive $3,000 off the purchase or lease of a new 2019 or 2020 I-Pace vehicle. To receive the deal, interested customers must visit JaguarUSA.com/UnwrapAJaguar where they can generate a Cyber Offer Code. Those interested will have the chance to enter the sweepstakes from now through January 2 at JaguarUSA.com/UnwrapAJaguar.

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