Elevit: advert-body-2 by J. Walter Thompson Shanghai

In China ultrasound rooms are generally off-limits to would-be fathers, meaning the pregnancy journey for women can sometimes be lonelier than it already is. A new campaign by J. Walter Thompson Shanghai for Elevit, a pregnancy multivitamin and mineral supplement, helped bring three real-life couples closer together.

An online film depicts a moment where the fathers come home early and get to see a video of an ultrasound, alongside a device being placed over their hearts so that they can feel the heartbeat.