advert-body-2
- Location:
Izod launched a campaign for its menswear line, starring Saturday Night Live cast member and head writer Colin Jost and Green Bay Packer quarterback Aaron Rodgers.
The two spend the length of the spot poking fun at tradtional menswear spots, including its own. Jost plays the protagonist, weaving his way through worn-out tropes, like playing football in full casualwear, posing for multiple glamour shots with stereotypically attractive models.
Aaron Rodgers appears in an obligatory MVP cameo, huddling with the boys by day, and playing way-too-calm DJ at night, as Jost tries to charm the crowd with a ping-pong match — by using nunchucks.
The campaign was made by parent company PVH’s in-house marketing team, with the assistance of Jost, who helped Develop the script with them. The result, says Izod, gives the brand a a new comedic voice in a market that normally takes its advertising way too seriously.
Credits
Commercial Credits: IZOD Fall - “Advertising Clichés”
Client: IZOD/PVH
Agency: PVH Marketing Group
CMO: Mike Kelly
SVP Creative Services: Anthony Trama
Director of Production: Kristopher Walter
Directors: Adam Reid + Mike Kelly
Writers: Adam Reid, Mike Kelly, Colin Jost
Sr. Director Creative Services: Samantha Truedsson
Sr. Director Fashion and Styling: Chad Kincaid
Post Production Manager: Dave Chislett
Technical Consultant/ Colorist: Ben Orisich
Production Company: BODEGA Studios
Executive Producer: Clint Goldman
Head of Production: Jordan Tarazi
Producer: Rayna Saslove
1st AD: Chris Bicknell
Director of Photography: Scott Henriksen
Production Designer: Jason Hamilton
Post Producer: Terry-Anne Alexander
Editors: Gian Franco Morini + Chris Carson
VFX: Able VFX
After Effects Animators: Brian Hekker, Michael Erla
Audio Mixer: Ted Marcus