The Drum Awards Festival - Official Deadline

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Date: Sep 2018
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Izod launched a campaign for its menswear line, starring Saturday Night Live cast member and head writer Colin Jost and Green Bay Packer quarterback Aaron Rodgers.

The two spend the length of the spot poking fun at tradtional menswear spots, including its own. Jost plays the protagonist, weaving his way through worn-out tropes, like playing football in full casualwear, posing for multiple glamour shots with stereotypically attractive models.

Aaron Rodgers appears in an obligatory MVP cameo, huddling with the boys by day, and playing way-too-calm DJ at night, as Jost tries to charm the crowd with a ping-pong match — by using nunchucks.

The campaign was made by parent company PVH’s in-house marketing team, with the assistance of Jost, who helped Develop the script with them. The result, says Izod, gives the brand a a new comedic voice in a market that normally takes its advertising way too seriously.

Credits

Commercial Credits: IZOD Fall - “Advertising Clichés”

Client: IZOD/PVH

Agency: PVH Marketing Group

CMO: Mike Kelly

SVP Creative Services: Anthony Trama

Director of Production: Kristopher Walter

Directors: Adam Reid + Mike Kelly

Writers: Adam Reid, Mike Kelly, Colin Jost

Sr. Director Creative Services: Samantha Truedsson

Sr. Director Fashion and Styling: Chad Kincaid

Post Production Manager: Dave Chislett

Technical Consultant/ Colorist: Ben Orisich

Production Company: BODEGA Studios

Executive Producer: Clint Goldman

Head of Production: Jordan Tarazi

Producer: Rayna Saslove

1st AD: Chris Bicknell

Director of Photography: Scott Henriksen

Production Designer: Jason Hamilton

Post Producer: Terry-Anne Alexander

Editors: Gian Franco Morini + Chris Carson

VFX: Able VFX

After Effects Animators: Brian Hekker, Michael Erla

Audio Mixer: Ted Marcus