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Camelot, operator of The National Lottery, announced the launch of its ‘I Am Team GB’ campaign. The 40’ ad – of which there is also a 20’ edit – sees National Lottery tickets and Scratchcards unearthing themselves from a trouser pocket and fridge magnet in a home to join other tickets from across the UK, forming a flock that travels the length of the nation.


Executive Creative Director: Tony Pipes (ITV)

Creative Director: Mike Moloney (Art&Graft), Anton Ezer (ITV)

Art Director: Stephen Middleton

Additional Credits: Head of Animation: Clement Bolla

Head of 3D: Martin Salfity

Producer: Tom Bromwich

Illustration: Coline Bigelow, Clement Bolla, Stephen Middleton, Guitty Mojabi, Jim Wheeler

Character Animation: Clement Bolla, Ricardo David, Ellie Dunpont, Sunil Kumar, Florian Mounie, Vincent Techer

Animation: Clement Bolla, Nicolas Canticus, Joe Maker, Stephen Middleton, Sam Munnings, Martin Salfity, Jim Wheeler

Print Art Worker: Stephen Everett

Music: Nothing but Love, James

Sound Design: Grand Central Studion

Executive Producer: Jemma Cassey

Campaign Producer: Jennifer Collins

Campaign Manager: Heena Jivan

Marketing Manager Natasha Reddy